Traditional sales pitches are either met with indifference or completely ignored. This course will give you six essential habits to help you have spontaneous and persuasive conversations.
Master the Art of Improvisation and Persuade Your Customers
Take your next meeting with a prospective client in a completely different direction. This course will move you away from the traditional sales pitch and into the realm of personalized persuasive conversations.
Your first class will help you understand why traditional sales pitches do not work. Learn the difference between the pitch and the persuasive conversation and why your customers are waiting for you to engage with them in a different way.
The second class begins to walk you through the six habits to ditch the pitch. You'll begin by learning to think input before output. Learn why you need to be alert and say less to enable you to notice more. You'll also learn how to size up the scene to understand the context of your conversation.
The third class will provide you with two additional habits. First you will learn how to propel your conversation forward by creating a series of "yeses." You'll learn techniques from the world of the improvisational arts to help ensure that your customer keeps saying yes. You'll also learn how to explore and heighten the conversation to find your customer's path.
The next class will provide you with two habits that will help you let a shared story emerge. You will learn how to focus the conversation on your customer. This includes a reorganizing of your conversation dynamics to focus 95 percent of the discussion about your customer. You'll also learn why you can't rush the story and overload the customer with information.
The course concludes with a class on putting the six habits to work. You'll find out what it takes to combine the concepts and create an effective persuasive conversation.
WHAT YOU'LL LEARN
- The reasons that traditional sales pitches do not work.
- Why you need to think input before output.
- The difference between the pitch and the persuasive conversation.
- How to focus the conversation on your customer.
- The three practices of each of the six habits to ditch the pitch.