Crisis Response Strategies

Price: $499.95


When a crisis occurs, organizations need and leaders expect a fast and effective response. James Lukaszewski provides you with a complete set of crisis response strategies forged in the fires of countless organizational crises. Learn how to stop the creation of victims, prepare leadership for crisis response and create the scenario models to make readiness a part of your process.
4h, 20m
90 Enrolled

‚ÄčProtect Your Company from Explosive Visibility.

James Lukaszewski believes that a crisis is the sudden, unexpected creation of victims that generates unplanned visibility. Unfortunately, when a crisis strikes, too many organizations try to plot the perfect, reputation-saving strategy. While the company and its leaders plan, the victims pile up and the organization’s reputation drops by the minute. In this course you will learn the strategies necessary to help your organization and your leadership team create a state of readiness to handle any crisis.

This course is intended for individuals who need to help leaders prepare to react in a crisis. You will learn about the types of crises that strike organizations. You’ll learn about the state of today’s CEOs and the realities that leaders face. In addition, you will gain the knowledge that helps create a culture of readiness. The course concludes with a class on building a successful crisis plan, including a case study of an actual crisis scenario.

Once you've completed this course, don’t forget to check out Mr. Lukaszewski's companion course, Crisis Response Skills.


  • Why silence is a toxic strategy in any crisis situation.
  • How to identify and understand the needs of victims.
  • Seven key leadership functions for today’s executives.
  • How to conduct a visibility analysis for your organization.
  • The seven realities of crisis planning.
  • Five basic response activation approaches.

About This Instructor

Lukaszewski, James E.

James E. Lukaszewski

James E. Lukaszewski, ABC, APR, Fellow PRSA, is president of the Lukaszewski Group Division of Risdall Public Relations. He has been named among the Top 100 Thought Leaders by Trust Across America. He has been profiled in the Living Legends of American Public Relations and was listed in Corporate Legal Times  as one of the "28 Experts to Call When All Hell Breaks Loose." PR Week described Lukaszewski as one of the 22 "crunch-time counselors who...

Course Outline

Course Ratings

Average Customer Rating

70 out of 100
E. Wright
40 out of 100


I was frustrated to hear right at the end of class 4 that class 5 contains lots of practical information about what to do when crisis hits, but is not included in this course. Class 2 didn't feel particularly relevant either. Also didn't fully understand the relevance of examples of members of staff killing their partners - hardly your typical crisis scenario. I'd also have liked the downloadable content to be more clearly linked to the subjects of the classes.

R. Petty
100 out of 100

Excellent course

This is an excellent course! I was not aware of the educational service, SoundViewPro, prior to my searching online for resources developed by Jim Lukaszewski, and have been impressed with the 'user friendliness' of the course system. I may choose to come back and purchase/unlock the additional resources, but allowing access to the videos is what 'entices me' to considering the 'pay-to-play' option. Thanks!

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