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Crisis Management in Business

Price: $499.95


When a crisis occurs you need to react with speed, tact and, most of all, accuracy. In this course, you’ll learn the keys to successfully leading and communicating during a crisis.
1h, 16m
31 Enrolled

Make the Right Move when Crisis Strikes

You only get one opportunity to make the right decision in a crisis. This course will help you to avoid the missteps that plague organizations when a crisis occurs. You’ll begin by learning how to lead in a public relations crisis. This class will help you prevent a damaging initial reaction. You’ll learn why you need to react quickly but must stick to the facts at all times. The instructor will provide several examples of how small actions can have a huge negative impact.

The second class will teach you internal crisis communication. Learn how to communicate with your employees and help prevent your organization from coming to a standstill. Find out why it’s necessary to monitor the emotional impact of a crisis on your employees, even if they aren’t directly involved. This class will also teach you the critical step of how to make your employees part of the solution, a move that will help them and your company.

The third and final class will help you navigate the difficult maze of media interactions. An essential part of this strategy is to identify and collaborate with your centers of influence. You’ll also discover how to create and prepare a rapid response team to handle media attacks.

Throughout the course, the instructor will guide you through the missteps made during one of the more notorious corporate public relations crises of the past 10 years. See what this noteworthy company did wrong and how you can avoid making similar errors with just a few simple steps.


  • How to prevent a damaging initial response.
  • Why you must stick to the facts at all times.
  • What small errors can cause huge negative impact.
  • How to make your employees part of the solution.
  • How to create a Rapid Response Team to deal with traditional and online media.

About This Instructor

Jackson, Raynard

Raynard Jackson

Raynard Jackson is president and CEO of Raynard Jackson & Associates, Inc., a government relations and political consulting firm in Washington, D.C. After spending years in corporate finance and accounting, Jackson started his own firm to focus on four major areas: political consulting, government affairs, international relations and talent management. He is a sought-after public speaker and the author of Writing Wrongs: My Political Journey in Black and Write.


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