Increase the level of engagement between your donor base and your organization. In this course, learn to go beyond asking and connect your fundraising goals with what really matters to investors.
Engage Your Donors to Build Sustainable Revenue Streams.
Fundraising is not a transaction between your organization and a donor. You are helping a potential investor achieve fulfillment through the realization of his or her values. In this course, learn how to make the connection and establish a partnership that will continue to grow with time.
The first class provides you with a lesson in the motivations of donors. You’ll move on to learn why fundraising continues to be so difficult for so many non-profits. The third class will help you begin in the right place with a discussion of the three phases of fundraising.
After establishing the groundwork of understanding fundraising, you’ll move on to the fourth class and learn to rethink your paradigm. The fifth class will teach you techniques to help you determine the values of your potential donors.
In the final class, you will learn practical steps to execute a solicitation. You’ll also gain insight into most important thing you can do after you complete a request.
WHAT YOU'LL LEARN
- The five reasons for charitable giving.
- Why the act of philanthropy is economically elastic.
- The three phases of fundraising.
- How to determine your donor values.
- The steps to execute a successful solicitation.