When a crisis occurs, organizations need and leaders expect a fast and effective response. James Lukaszewski provides you with a complete set of crisis response strategies forged in the fires of countless organizational crises. Learn how to stop the creation of victims, prepare leadership for crisis response and create the scenario models to make readiness a part of your process.
Protect Your Company from Explosive Visibility.
James Lukaszewski believes that a crisis is the sudden, unexpected creation of victims that generates unplanned visibility. Unfortunately, when a crisis strikes, too many organizations try to plot the perfect, reputation-saving strategy. While the company and its leaders plan, the victims pile up and the organization’s reputation drops by the minute. In this course you will learn the strategies necessary to help your organization and your leadership team create a state of readiness to handle any crisis.
This course is intended for individuals who need to help leaders prepare to react in a crisis. You will learn about the types of crises that strike organizations. You’ll learn about the state of today’s CEOs and the realities that leaders face. In addition, you will gain the knowledge that helps create a culture of readiness. The course concludes with a class on building a successful crisis plan, including a case study of an actual crisis scenario.
Once you've completed this course, don’t forget to check out Mr. Lukaszewski's companion course, Crisis Response Skills.
WHAT YOU'LL LEARN
- Why silence is a toxic strategy in any crisis situation.
- How to identify and understand the needs of victims.
- Seven key leadership functions for today’s executives.
- How to conduct a visibility analysis for your organization.
- The seven realities of crisis planning.
- Five basic response activation approaches.